A new digital wallet for an evolving loyalty program.
My role
Product Discovery
UI Design
Prototyping
Developer Handoff
The challenge
The wallet experience behaved more like a landing page than a digital wallet, making it difficult for users to understand their balance, transactions, and cashback status. The disconnect between the interface and users' expectations generated confusion and increased support needs.
The solution
I redesigned the experience around familiar digital banking patterns, creating a clearer distinction between available and pending balances while connecting wallet transactions to their corresponding bookings. The redesign also introduced the new brand identity, embedded customer support within the wallet, and streamlined referral sharing, transforming the wallet into a more intuitive and functional product experience.
A new digital wallet for an evolving loyalty program.
My role
Product Discovery
UI Design
Prototyping
Developer Handoff
The challenge
The wallet experience behaved more like a landing page than a digital wallet, making it difficult for users to understand their balance, transactions, and cashback status. The disconnect between the interface and users' expectations generated confusion and increased support needs.
The solution
I redesigned the experience around familiar digital banking patterns, creating a clearer distinction between available and pending balances while connecting wallet transactions to their corresponding bookings. The redesign also introduced the new brand identity, embedded customer support within the wallet, and streamlined referral sharing, transforming the wallet into a more intuitive and functional product experience.
A new digital wallet for an evolving loyalty program.
My role
Product Discovery
UI Design
Prototyping
Developer Handoff
The challenge
The wallet experience behaved more like a landing page than a digital wallet, making it difficult for users to understand their balance, transactions, and cashback status. The disconnect between the interface and users' expectations generated confusion and increased support needs.
The solution
I redesigned the experience around familiar digital banking patterns, creating a clearer distinction between available and pending balances while connecting wallet transactions to their corresponding bookings. The redesign also introduced the new brand identity, embedded customer support within the wallet, and streamlined referral sharing, transforming the wallet into a more intuitive and functional product experience.
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